The challenge was to create a branding for Coventry University Degree show I was the manager of this group project. The name of the degree show would be ‘graphic jam’ and the whole branding was focused on jam (marmalade). It was a way to give to the degree show an inviting friendly and ‘appetizing’ character using a nice wordplay (traffic jam). The logo is a combination of bold and light typography and aimed to show the mixing of styles of the degree show. Moreover the invitation to the show would be actual jars of jam.